Your guide to buying and selling on Ebay
24 Apr
Wondering how to easily create a compelling auction title? Keep reading!
Steps
1. Think for a moment the questions that you would like answered. You’re probably really interested anytime you see anything offering the answer. Imagine your question is ‘Is there an easier way to get to work?’. You might express it as ‘I wish there was an easier way to get to work’. But it means the same thing. You see a headline that says ‘New Easy Way To Get To (where you work)’. Would you be curious? Of course you would. So it makes sense to ask yourself what questions your target customer has which you can provide the answer. Then construct your headline as the answer.
Tips
* Consider the following examples of the “headline as the answer” technique:
o Customer’s question: ‘What can I buy for my wife’s birthday present?’ Your item: A quality ladies wristwatch. Your headline: ‘Just What The Lady Wants - Quality Wrist Watch’
o Customer’s question: ‘How can I study less and still remember?’ Your item: A new way to study faster and remember everything. Your headline: ‘New Way - Study Faster and Remember Everything’
o Customer’s question: ‘What can I sell on Ebay?’. Your item: A guide on what to buy and where to find these items at car boot sales. Your headline: ‘What To Buy and Where To Find Saleable Ebay Items’
o Customer’s question: ‘I’d write and sell ebooks but don’t know how’. Your item: A simple way to write an ebook. Your headline: ‘The Easy Way To Write A Saleable Ebook’
* Use eBay Pulse (see links) to find the most searched terms, and if possible include them in your title
24 Apr
Wondering how to easily create a compelling auction title? Keep reading!
Steps
1. Think for a moment the questions that you would like answered. You’re probably really interested anytime you see anything offering the answer. Imagine your question is ‘Is there an easier way to get to work?’. You might express it as ‘I wish there was an easier way to get to work’. But it means the same thing. You see a headline that says ‘New Easy Way To Get To (where you work)’. Would you be curious? Of course you would. So it makes sense to ask yourself what questions your target customer has which you can provide the answer. Then construct your headline as the answer.
Tips
* Consider the following examples of the “headline as the answer” technique:
o Customer’s question: ‘What can I buy for my wife’s birthday present?’ Your item: A quality ladies wristwatch. Your headline: ‘Just What The Lady Wants - Quality Wrist Watch’
o Customer’s question: ‘How can I study less and still remember?’ Your item: A new way to study faster and remember everything. Your headline: ‘New Way - Study Faster and Remember Everything’
o Customer’s question: ‘What can I sell on Ebay?’. Your item: A guide on what to buy and where to find these items at car boot sales. Your headline: ‘What To Buy and Where To Find Saleable Ebay Items’
o Customer’s question: ‘I’d write and sell ebooks but don’t know how’. Your item: A simple way to write an ebook. Your headline: ‘The Easy Way To Write A Saleable Ebook’
* Use eBay Pulse (see links) to find the most searched terms, and if possible include them in your title
Leave a reply